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Two marketing besties with the gift of gab talk bi-weekly-ish.
Alexa Kilroy — the Director of Marketing at Stay AI, and former Head of Brand at Triple Whale — has a consistent, tenacious grip on what's new, what's working, and what's not in the world of DTC and e-comm marketing.
She joined Jess on the pod to talk about:
* Her non-linear path from high school teacher to tech marketer
* The marketing tactics that are working for Stay AI right now
* Why interactive content needs to be part of your marketing mix
* How to quickly test if a big bet will pay off or not
* What standout ad creative really means
* And why relying on atypical results in case studies can actually backfire
That's Marketing, Baby
Two marketing besties with the gift of gab talk bi-weekly-ish.
