Engineers build killer products. Marketers get what makes people tick. But product marketers? They're the secret sauce — blending the brains of product with the finesse of marketing. In this episode, Jess and Susan break down the role of product marketers in the B2B world and why they're essential for nailing spot-on messaging because they bring the perfect mix of creativity and technical know-how. In this episode: * Collaboration between content teams and product marketers for compelling content. * How to navigate the gray areas of empowerment in product marketing across different company cultures. * Best practices for aligning product messaging with broader marketing strategies. That's Marketing, Baby is produced by Sweet Fish Media. Ready to get your podcast production and promotion off your plate and under control? Book a call at sweetfishmedia.com.