You don’t have to be an expert to offer your customers incredible tape light solutions, you just need to know who to ask. Dane Brock of Richard Alan & Associates walks Liz and Raelle through the key considerations when it comes to selling tape light. Plus, he offers some insightful ideas on how you can sell just about any product in your showroom if you have a strong industry network.   Show notes Beginning in college, Dane realized that he had a passion for lighting when he was presented the opportunity to do lighting design and programming in the theater.  That love of lighting has only increased in the 16 years that he has been in the residential lighting industry.  Beginning with showroom sales, management and outside sales, Dane concentrated on technical lighting specification and training on LED usage within residential and commercial projects.  In 2015, he had the opportunity to join Richard Alan & Associates as a manufacturer's representative and in 2020 earned his Certified Lighting Manufacturer's Representative Certification with the American Lighting Association.   Visit ALAMembers.com for more information about the American Lighting Association and membership. ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms.  Raelle Bell – Host Liz Ware – Host Association Briefings - Producer