Is your showroom fine-tuned to be as profitable as it could be? While the idea of overhauling your business might sound daunting, it doesn’t have to be. From your customers’ first touch points to the products you sell, Matt Rowan of Dominion Lighting sits down with Liz and Raelle to share actionable steps you can take, whether one-by-one or all at once, to reimagine your showroom business and improve sales.      Show Notes  Matt Rowan began his work with Dominion Lighting as part of a team tasked with updating the company’s brand and reimagining their business. Matt has more than 25 years of experience in the design industry and has helped brands collaborate to create seamless user experienced and unified brand impressions. His work with Dominion Lighting has allowed him to couple his life-long passion for lighting with his experience in brand development.   Read more about Matt’s background    Visit Dominion Lighting       Register by November 30, 2023, for the 2024 ALA Conference to be entered in the drawing for a suite upgrade and a spa treatment at The Breakers.      Check out ALA’s training programs and online courses.     Raelle Bell – HostLiz Ware – HostAssociation Briefings - Producer