Send us a text In Episode 8 of Season 2 (Part 2), we continue the conversation with Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group. Eric continues with the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. During this this episode we cover; The selection process at NBAL...
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Send us a text In Episode 8 of Season 2 (Part 2), we continue the conversation with Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group. Eric continues with the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. During this this episode we cover; The selection process at NBAL...
S2 E4 | Intelligent Use Of Data, Testing & Benchmarking - Gauthier Vervaeke & Thomas Rypens (Club Brugge)
That Sports Merch Podcast
1 hour 5 minutes
1 year ago
S2 E4 | Intelligent Use Of Data, Testing & Benchmarking - Gauthier Vervaeke & Thomas Rypens (Club Brugge)
Send us a textIn Episode 4 of Season 2, we chat to Gauthier Vervaeke & Thomas Rypens of Club Brugge.Club Brugge play their football within the Belgian Pro League and regularly within European competitions. With a rich domestic history, they are one of the most successful teams within Belgium. Within this episode we discuss the club's intelligent use of fan data, testing and benchmarking as they grow their retail operation. With a pioneering approach to commercial strategies and a wi...
That Sports Merch Podcast
Send us a text In Episode 8 of Season 2 (Part 2), we continue the conversation with Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group. Eric continues with the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. During this this episode we cover; The selection process at NBAL...
