Send us a text In Episode 8 of Season 2 (Part 2), we continue the conversation with Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group. Eric continues with the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. During this this episode we cover; The selection process at NBAL...
All content for That Sports Merch Podcast is the property of That Sports Merch Podcast and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In Episode 8 of Season 2 (Part 2), we continue the conversation with Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group. Eric continues with the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. During this this episode we cover; The selection process at NBAL...
EP06 (P2) | Closing The Gap - Joan Carrera López, AC Milan
That Sports Merch Podcast
29 minutes
2 years ago
EP06 (P2) | Closing The Gap - Joan Carrera López, AC Milan
Send us a textPart 2 of our interview with Joan Carrera López of AC Milan. Joan chats to That Sports Merch Podcast about the wider strategy around AC's brand licensing. We hear how new licensing opportunities are established and how full Joan's email inbox is! We round off the episode discussing how pop-up stores and clever brand positioning has driven growth and awareness for the AC Milan brand, and how Joan ans his team have tapped into knowledge from other European Clubs and other spo...
That Sports Merch Podcast
Send us a text In Episode 8 of Season 2 (Part 2), we continue the conversation with Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group. Eric continues with the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. During this this episode we cover; The selection process at NBAL...
