Why Staying Human Wins in the Age of AI Marketing

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That One Time with Adam Metwally

Adam Metwally

193 episodes

17 hours ago

Each week I'll be deep diving int the lives, habits and lessons of some of the most successful and interesting people in the world - teasing out their curiosities and aiming to provide actionable insights for your day-to-day life. Bringing the gap between health, hustle and happiness - and each episode is an in-depth, vulnerable conversation with a unique individual taking on the world in their unique way. Hosted by Adam Metwally @meetwally, produced by @joeefowler.

Self-Improvement

Education

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Self-Improvement

Education

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Why Staying Human Wins in the Age of AI Marketing | Rand Fishkin

That One Time with Adam Metwally

38 minutes 27 seconds

1 week ago

Why Staying Human Wins in the Age of AI Marketing | Rand Fishkin

AI is transforming marketing faster than ever, but according to Rand Fishkin — founder of Moz and SparkToro — the real advantage now lies in being more human. In this conversation with Adam Metwally, Rand explains why imperfection, emotion, and originality are what make brands memorable in the age of automation. They unpack the “zero-click” era, why traffic is dead and brand is the new goal, and how authenticity and PR are quietly replacing SEO as the most powerful growth tools in modern marketing.

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🕒 TIMESTAMPS:
00:00 The Future of Marketing in the Age of AI
08:49 Navigating the Zero Click World
17:50 Brand Over Traffic: A Paradigm Shift
26:52 Effective Marketing Strategies for the New Era
31:53 Philosophical Reflections and Future Aspirations

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💭 ABOUT US:
Each week I deep dive into the lives, habits, and lessons of some of the most successful and interesting people in the world — teasing out their curiosities and sharing actionable insights for your day-to-day life. The podcast explores the pillars of health, wealth, and wisdom through in-depth, vulnerable conversations about business, marketing, health, spirituality, biohacking, mindset, and more.

Hosted by Adam Metwally · Produced by Joe Fowler

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By HNNY