Introducing Rand Fishkin...Full episode out 10/21/2025
Rand Fishkin is an American entrepreneur, writer, and marketing researcher best known as the co-founder and former CEO of Moz, the SEO-software company that helped mainstream modern search-engine optimisation. Today he runs SparkToro, an audience-intelligence platform that studies how and where people actually pay attention online. He’s the author of Lost and Founder and a leading voice on how Google, AI, and “zero-click” search are reshaping marketing. Fishkin is recognised for blending data-driven insight with a contrarian, transparent approach to growth and brand building.
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🕒 TIMESTAMPS:00:00 – Intro00:12 – What’s the most overrated AI marketing tactic?00:22 – What’s the most underrated AI marketing tactic?01:23 – Best AI use case?02:08 – Worst AI use case?03:06 – Weirdest AI idea you didn’t expect to work, but did?03:57 – If I wanted my brand name in AI in 30 days, what are the top 3 moves you’d use?06:34 – Overrated or Underrated07:34 – If you were starting a business today, what’s the first step you’d take in marketing?09:53 – What’s the content format you think is overpriced right now?10:23 – What’s the best piece of advice you’ve received and actually used in marketing?11:50 – What’s the nicest thing someone has ever done for you?
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💭 ABOUT US:Each week I dive into the lives, habits and lessons of some of the most successful and interesting people in the world — teasing out their curiosities and providing actionable insights for your day-to-day life.The podcast focuses on the pillars of health, wealth, and wisdom — with in-depth, vulnerable conversations exploring business, marketing, health, spirituality, biohacking, mindset, content creation and more.Hosted by Adam MetwallyProduced by Joe Fowler
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