Email is hard. It's even harder when you have a necessary email platform migration sprung on you, like the case of Yotpo's email and SMS customers. Join Scott Cohen, Garin Hobbs, and LB Blair as they discuss the key factors to consider when choosing a new ESP, the mistakes to avoid in the process, and more.

InboxArmy is also offering special reduced pricing for Yotpo customers who need to migrate. You can learn about our ESP migration services here: https://www.inboxarmy.com/yotpo.

Chapters

00:00 Introduction and Context of Yatpo's Sunset
03:09 Key Factors in ESP Migration
05:54 Challenges of Migration and Warmup Strategies
08:57 Timing and Urgency in Migration Decisions
11:55 Navigating Platform Choices and Deliverability Risks
15:07 Evaluating New Platforms and Avoiding Common Mistakes
18:00 Involving Practitioners in Platform Selection
23:01 Crafting Effective Plans for Tech Integration
24:05 Identifying Key Needs in Data Management
27:05 The Role of AI in Modern Tech Stacks
30:02 Human Elements in Decision Making
36:11 Navigating Migration Challenges
39:00 Practical Advice for Successful Migration