In this on-location episode from MediaPost's Email Insider Summit, InboxArmy's Scott Cohen and Garin Hobbs are joined by Ryan Phelan, CEO at RPE Origin, and Chris Marriott, CEO at Email Connect, to discuss the challenges of navigating the decision process around choosing and fully utilizing an email service provider. The conversation dives into great detail around the common mistakes and pitfalls marketers make when making these kinds of decisions as well as what's necessary to make these complicated decisions.

Come for the banter around the limitations of AI, stay for the 2025 predictions made by email marketing experts with more than 100 combined years of experience.

00:00 - Introduction to Email Platform Utilization
06:47 - Understanding Email Service Provider Utilization Rates
16:54 - Navigating ESP Changes and Decision Points
25:03 - Common Mistakes in ESP Migration
35:56 - The Shift in Power Dynamics with New Platforms
41:40 - Underinvestment in Email Marketing
49:41 - The Role of AI in Marketing
58:19 - Predictions for 2025: The Future of Marketing Channels