In this episode, InboxArmy's Scott Cohen and Garin Hobbs discuss AMP for Email and WhatsApp marketing with Nicholas Einstein of Netcore Cloud. The trio covers the capabilities and complexities of AMP for Email -- including its ability to enable interactive experiences inside the email. Nick also dives into the intricacies of WhatsApp's marketing potential, how it overlaps with SMS, MMS, and RCS, and how marketers should think about their cross-channel investments. A great listen for all.

01:14 - Nick's history
02:43 - AMP for Email 101
04:44 - Headwinds for AMP for Email
11:10 - Is the AMP juice worth the squeeze?
15:28 - Examples of AMP performance
19:42 - How AMP compares to MovableInk, LiveClicker, Zembula, etc.
22:33 - Processes for the AMP MIMEtype
25:09 - Security implications for AMP
28:28 - WhatsApp from the marketer's perspective
32:33 - How WhatsApp compares to SMS/MMS
35:33 - How RCS fits into the picture
38:55 - How marketers should think about channel investments