“Goodbye barcodes. Hello QR codes.”

Once upon a time, the packaging just sat there. Now it talks back.

On Episode 268 of That Great Business Show — officially UCD Smurfit Business School Podcast of the Year —

I meet:

• Donald Douglas of Scanfinity / Return2Sender, turning butter wrappers and Guinness cans into interactive billboards,

• Graham Byrne & David Crimmins of Global Health Capital, the fintech that pays doctors before the paperwork clears.

Donald’s wow line still rings:

“The barcode is dead.”

Turns out your fridge door may soon be your media plan.

Brought to you by the world’s smoothest sponsor, De Facto Shaving Oil — made in Mayo, sold to the world.

If you like podcasts that shave away the fluff, please REPOST on LinkedIn — that’s the real algorithmic love.

#IrishBusiness #MarketingInnovation #Fintech #Packaging #DigitalTransformation #PodcastOfTheYear #DeFactoShavingOil #ThatGreatBusinessShow #UCDSmurfit

Find all episodes at www.ThatGreatBusinessShow.com

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