This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact. In this inspiring episode, Melissa r...
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This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact. In this inspiring episode, Melissa r...
The Marketing Matchmaker: Behdad Jamshidi on Vetting Agencies, Scaling Smart, and Connecting Businesses to Growth
That Entrepreneur Show
18 minutes
3 months ago
The Marketing Matchmaker: Behdad Jamshidi on Vetting Agencies, Scaling Smart, and Connecting Businesses to Growth
The final episode of the month will not disappoint! This week on That Entrepreneur Show, we're pulling back the curtain on the often-confusing world of marketing partnerships! We're thrilled to host Behdad Jamshidi, CEO of CJAM - The Marketing Connector, a truly unique and successful business. Bee founded CJAM after realizing a critical gap: most companies don't know how to evaluate marketing agencies or properly assess their own needs. In just six years, Bee has personally vetted over 1,000 ...
That Entrepreneur Show
This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact. In this inspiring episode, Melissa r...
