This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact. In this inspiring episode, Melissa r...
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This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact. In this inspiring episode, Melissa r...
How do you build a business that supports a long, healthy, and happy life? And what if the secret to longevity isn't a complex diet or a trendy workout, but something much more fundamental? In this episode of That Entrepreneur Show, we’re joined by Michele Cuffe, a wellness coach, personal trainer, and author with over 30 years of experience. Michele shares the deeply personal story of how her parents' deaths from "lifestyle diseases" inspired her to write her book, Health Revival, and dedic...
That Entrepreneur Show
This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact. In this inspiring episode, Melissa r...
