This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact. In this inspiring episode, Melissa r...
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This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact. In this inspiring episode, Melissa r...
Art of the Niche: How a Chance Meeting Led to a Multi-Million Dollar Brand with Ken MacKenzie
That Entrepreneur Show
23 minutes
1 month ago
Art of the Niche: How a Chance Meeting Led to a Multi-Million Dollar Brand with Ken MacKenzie
Every great business starts with a unique idea, but how do you find the one thing you can do better than anyone else? This week, we're bottling up the secret to identifying your niche with a true innovator in the spirits industry. Join us for a captivating conversation with Ken MacKenzie, the founder and CEO of Fresh Victor. With over two decades of experience launching award-winning brands and co-founding Republic Tequila, Ken has a knack for turning simple ideas into massive successes. In t...
That Entrepreneur Show
This week on That Entrepreneur Show, host Vincent A. Lanci sits down with Melissa Fors Shackleford, award-winning marketer, bestselling author of Harnessing Purpose, and founder of Shackleford Strategies. With over 20 years of experience leading marketing for powerhouse organizations like Optum, Cigna, and Hazelden Betty Ford, Melissa brings unmatched insight into what it means to build a brand with soul — one grounded in authenticity, purpose, and impact. In this inspiring episode, Melissa r...
