Lifestyle personality and digital creator Torri Webster uncovers the ever-evolving world of influencers—challenging the industry, harnessing its power, and exploring how it connects us all.
Through the lens of pop culture, Torri shares insider tips, best practices, and personal stories. Each episode gives you a front-row seat to the highs, challenges, and surprises behind this unique job as an influencer.
Catch new episodes every Monday. Want more? Join the conversation with your take—@thatdigitaltake.
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Lifestyle personality and digital creator Torri Webster uncovers the ever-evolving world of influencers—challenging the industry, harnessing its power, and exploring how it connects us all.
Through the lens of pop culture, Torri shares insider tips, best practices, and personal stories. Each episode gives you a front-row seat to the highs, challenges, and surprises behind this unique job as an influencer.
Catch new episodes every Monday. Want more? Join the conversation with your take—@thatdigitaltake.
Take #31 - Taylor Frankel: Inside the Nudestix Beauty Empire
That Digital Take
1 hour 5 minutes 27 seconds
5 months ago
Take #31 - Taylor Frankel: Inside the Nudestix Beauty Empire
This week on That Digital Take, I’m joined by Taylor Frankel, co-founder and Chief Brand Officer of Nudestix, the viral beauty brand known for its minimalist, no-makeup makeup aesthetic. Taylor launched the brand with her mom and sister and has helped shape it into a global beauty powerhouse. From creator product collabs with influencers to landing a spot in Sofia Richie’s iconic wedding glam, Nudestix is leading the next wave of digital-first beauty.
We’re diving into:
How Nudestix pioneered the no-makeup makeup trend
What makes influencer collabs actually convert
Viral beauty campaigns that flop (and why)
Why Gen Z is demanding more from beauty brands
Behind the scenes of Sofia Richie’s wedding look
How to stay creatively inspired and avoid burnout as a founder
Plus: Taylor reveals her must-have beauty products, skincare routine, and her go-to “I’m running late” makeup hack.
Whether you’re a beauty founder, influencer, or just obsessed with TikTok makeup trends, this episode is packed with insider tips and strategic gems you don’t want to miss.
Subscribe to That Digital Take for weekly episodes on the future of influence, brand-building, and everything the algorithm doesn’t teach you.
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That Digital Take
Lifestyle personality and digital creator Torri Webster uncovers the ever-evolving world of influencers—challenging the industry, harnessing its power, and exploring how it connects us all.
Through the lens of pop culture, Torri shares insider tips, best practices, and personal stories. Each episode gives you a front-row seat to the highs, challenges, and surprises behind this unique job as an influencer.
Catch new episodes every Monday. Want more? Join the conversation with your take—@thatdigitaltake.
