Lifestyle personality and digital creator Torri Webster uncovers the ever-evolving world of influencers—challenging the industry, harnessing its power, and exploring how it connects us all.
Through the lens of pop culture, Torri shares insider tips, best practices, and personal stories. Each episode gives you a front-row seat to the highs, challenges, and surprises behind this unique job as an influencer.
Catch new episodes every Monday. Want more? Join the conversation with your take—@thatdigitaltake.
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Lifestyle personality and digital creator Torri Webster uncovers the ever-evolving world of influencers—challenging the industry, harnessing its power, and exploring how it connects us all.
Through the lens of pop culture, Torri shares insider tips, best practices, and personal stories. Each episode gives you a front-row seat to the highs, challenges, and surprises behind this unique job as an influencer.
Catch new episodes every Monday. Want more? Join the conversation with your take—@thatdigitaltake.
Take #27 - Camille Moore: Are Influencers DESTROYING Their OWN Brands With VANITY?
That Digital Take
58 minutes 27 seconds
6 months ago
Take #27 - Camille Moore: Are Influencers DESTROYING Their OWN Brands With VANITY?
This week on That Digital Take: We're diving deep into the art of brand-building that actually converts with none other than the internet’s go-to branding expert, Camille Moore — President & Co-Founder of Third Eye Insights and the strategist behind Fortune 500 marketing wins.
From the “death of influencers” to building magnetic positioning in a saturated scroll, Camille unpacks the real metrics that matter, why creators need to ditch vanity stats, and how brands like Summer Fridays are winning with strategic, community-first content.
We cover:- Why the “Founder Show” is fading—and how to use EGC to scale
- What creators can steal from Fortune 500s
- Community vs. revenue: can you do both? (Spoiler: yes—if you're smart)
- How brands like Revolve and Summer Fridays master their digital presence
- The next evolution of influence and why being "vain" isn’t sustainable
If you’re a brand builder, content creator, or marketer looking to make your brand your most valuable business asset, this episode is your blueprint.
🔍 Topics: strategic branding, EGC vs UGC, magnetic positioning, community marketing, digital influence, marketing ROI, content fatigue, metrics that convert, personal brand strategy
That Digital Take
Lifestyle personality and digital creator Torri Webster uncovers the ever-evolving world of influencers—challenging the industry, harnessing its power, and exploring how it connects us all.
Through the lens of pop culture, Torri shares insider tips, best practices, and personal stories. Each episode gives you a front-row seat to the highs, challenges, and surprises behind this unique job as an influencer.
Catch new episodes every Monday. Want more? Join the conversation with your take—@thatdigitaltake.
