In the first-ever live podcast of 'That Coffee Show,' host Ben Gleeson and a distinguished panel of coffee industry professionals discuss a wide range of topics essential to café and roasting business operations. Panelists include Hannah Ryan from Morning Coffee Society, Pete Andrews from Legend Coffee, Elisha Dowling from Local Hero and Caleb Holstein from Green Square. They explore strategies for navigating the current cost of living crisis, the impact of green coffee price fluctuations, and the importance of maintaining genuine customer service. The discussion also highlights the role of social media in community building and marketing. Practical advice is shared on raising coffee prices, engaging with customers, and empowering staff to contribute to social media efforts. The conversation emphasizes the need for confidence in business decisions and the value of creating a unique café experience.