✨ Episode Summary

You measure carefully, sew everything beautifully — and somehow, the coat still doesn’t fit right.
Sound familiar? You’re not alone.
In today’s episode, I’m sharing how basic measurements like neck, chest, and back length only tell half the story — and why adding a few extra steps to your measuring process can completely transform the fit, comfort, and adaptability of your designs.
Whether you’re making simple coats or developing more advanced patterns, this episode will help you see why better measuring is the key to better design.

• Why most dog wear fit issues aren't caused by bad sewing

• The critical moment I realized standard measurements weren’t enough

• How finding the Withers point changed everything

• What the 10-Step Measuring System includes — and why it matters

• Why smarter pattern design is better than custom-fitting every dog

• How better measuring leads to flexibility, adjustability, and more professional patterns

• Real-world examples of how measurements like front height and withers position affect coat fit

Here are a few key moments from this episode:

• [00:00] – Why your careful measuring might still lead to bad fit
  I share the hidden mistakes that cause so many fitting issues.

• [00:30] – The missing piece in basic dog measurements
  Why neck, chest, and back length don't tell the full story.

• [01:52] – Quick Spring Giveaway reminder: Final week to enter!
  Your last chance to win full access to the Cozy Coat Course and Hack Pack.

• [02:49] – The breakthrough: discovering the Withers point
  How one extra measurement made my early designs fit better.

• [03:50] – Why I had to create my own 10-step system
  No guidebooks existed — so I built my own system through real-world fittings and trial and error.

• [05:19] – Smarter pattern design vs. custom-fitting every dog
  Why better measuring leads to flexible, scalable patterns (and a much better business model).

• [06:48] – Real-life examples: Dobermans, deep-chested dogs, and why extra measurements matter
  How understanding structure can completely change how a coat fits.

• [07:51] – Your next step: Grab the free 10-Step Measuring Workbook and Video Guide
  A free printable workbook and full video series to help you measure like a pro.