Welcome to the Thales Security Sessions podcast, hosted by Steve Prentice, an accomplished writer and speaker focusing primarily on the interaction of people and technology in the workplace.
This podcast series explores the technologies, people, and processes behind information security. We’ll delve into topics like data security, remote access and digital transformation, as well as the people and technologies that make it all work behind the scenes. We’ll speak to Thales and industry experts to bring you fresh perspectives on how to navigate the world of information security.
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Welcome to the Thales Security Sessions podcast, hosted by Steve Prentice, an accomplished writer and speaker focusing primarily on the interaction of people and technology in the workplace.
This podcast series explores the technologies, people, and processes behind information security. We’ll delve into topics like data security, remote access and digital transformation, as well as the people and technologies that make it all work behind the scenes. We’ll speak to Thales and industry experts to bring you fresh perspectives on how to navigate the world of information security.
The Hidden Power of Software Monetization: A Strategy for Growth
Thales Security Sessions
23 minutes
7 months ago
The Hidden Power of Software Monetization: A Strategy for Growth
Software monetization isn’t just about selling more subscriptions—it’s about survival. In today’s fast-moving digital economy, companies that fail to capture, protect, and maximize the value of their software risk falling behind, losing revenue, and even compromising security. From industrial automation to cutting-edge AI in healthcare, software isn’t just a product—it’s the backbone of modern business strategy. In this episode, we’re joined by Dale Hopkinson, an expert in software monetization, to uncover why this strategy is essential for growth, resilience, and competitive advantage. If you think monetization is just about pricing models, think again—because without the right strategy, you might be leaving your company's future on the table.
Thales Security Sessions
Welcome to the Thales Security Sessions podcast, hosted by Steve Prentice, an accomplished writer and speaker focusing primarily on the interaction of people and technology in the workplace.
This podcast series explores the technologies, people, and processes behind information security. We’ll delve into topics like data security, remote access and digital transformation, as well as the people and technologies that make it all work behind the scenes. We’ll speak to Thales and industry experts to bring you fresh perspectives on how to navigate the world of information security.
