A luxury brand once synonymous with tradition underwent a remarkable transformation. By partnering with unexpected brands, they created a buzz that resonated with a new generation. Can you guess the iconic brand that collaborated with a popular fast-fashion retailer, creating a frenzy among fashion enthusiasts?

Let me give you some hint with some notable collaborations: There was a collab done in 2022 with Adidas, The collection featured a mix of apparel, footwear, and accessories that combined Adidas' classic three-stripe motif with the luxury brand’s signature patterns and logos. Then there was another collab with The North Face for a collection that fused luxury fashion with outdoor wear. They also launched a Disney-themed collection in celebration of the Chinese New Year, the Year of the Mouse. The collection featured Mickey Mouse prominently across a range of apparel, bags, shoes, and accessories, integrating Disney’s beloved character into the brand’s luxurious designs. Then there was the Balenciaga "Hacker Project" where each brand reinterpreted the other’s iconic designs. There was also Dapper Dan , 100 Thieves and the list goes on. So do you know which brand I am talking about?? Let us know your guesses in the comments!