In this episode, we be speak with Leanne McCauley, Director of the Advertising and Compliance, Education and Policy Section at TGA about: what you can and can’t do when advertising therapeutic goods what constitutes an advertisement what responsibilities a sponsor has when advertising product how the world of social media, including hash tags and testimonials ties into advertising some tips and pointers for those working in this space advertising compliance, including what constitutes a breach, potential penalties and how to make a report This podcast series is presented by the SME Assist team at the TGA. SME Assist is a dedicated service that TGA offers to help small to medium enterprises (SMEs), researchers, start-ups and those unfamiliar with regulation to understand their regulatory and legislative obligations. You can find more information about TGA and SME Assist at www.tga.gov.au/sme-assist and through our social media channels or contacting us directly. Phone:            1800 020 653 Email:              sme.assist@tga.gov.au Social Media: https://www.tga.gov.au/social-media TGA BLOG:      https://www.tga.gov.au/blogs/tga-topics   Links and useful information TGA website tga.gov.au The advertising hub https://www.tga.gov.au/hubs/advertising-therapeutic-goods The Australian regulatory guidelines for advertising therapeutic goods https://www.tga.gov.au/publication/australian-regulatory-guidelines-advertising-therapeutic-goods-argatg Therapeutic goods advertising code https://www.tga.gov.au/publication/therapeutic-goods-advertising-code Compliance management https://compliance.tga.gov.au/ Advertising enforcement and outcomes https://www.tga.gov.au/advertising-enforcement-and-outcomes Learning resources for advertisers https://www.tga.gov.au/learning-resources-advertisers Can I advertise this therapeutic good to the public? https://www.tga.gov.au/can-i-advertise-therapeutic-good-public Mandatory information required in advertising for therapeutic goods https://www.tga.gov.au/mandatory-information-required-advertising-therapeutic-goods   Host: Dr Jayne Foster Guest: Leanne McCauley