In this episode of Textural Anthologies, we travel to the Netherlands to reconnect with visionary designer, Jeffrey Heiligers, who I first met in London back in 2014. Even then, I was captivated by his innovative approach to design, and today, his work continues to push boundaries in truly inspiring ways. During Dutch Design Week Virtual in October, our guest presented a groundbreaking project that he has spent the last 10 months developing—The New Standard 2030: The Right Choice—A Series of Positive Concepts. This project is a forward-thinking exploration of how design can evolve by the year 2030. Over the course of 10 months, he developed four concepts that re-engineer home and lifestyle products to align with his vision for a sustainable future. His approach is centred around re-valuing materials, re-framing production methods, reconnecting consumers with products, and revitalizing the technology and crafts used in the creation process. The New Standard in manufacturing is defined by low impact, purpose, and conscience—where recycling is integral to the design process, and the idea of disposing is simply out of fashion. Join us as we delve into his innovative concepts, explore how he’s setting new benchmarks for sustainable design, and discuss what the future of product design looks like as we approach 2030.
Instagram: @jeffrey_heiligers
www.jeffreyheiligers.com
Dutch Design Week 2020, The New Standard 2030