All content for Tetragrammaton with Rick Rubin is the property of Rick Rubin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In-depth interviews that may blow your mind.
With Rick Rubin
Mike Cessario is the founder and CEO of Liquid Death, one of the fastest-growing non-alcoholic brands and healthy beverage platform built on comedy. An advertising veteran-turned-entrepreneur, he has grown Liquid Death into the #2 most-followed beverage brand on social media through viral, entertainment-first campaigns. Scaling across categories including mountain water, soda-flavored sparkling water, iced tea, and energy, the rare brand has been most recently valued at $1.4 billion under Cessario’s leadership. He has been named to TIME100 Next, and Liquid Death has earned accolades, including Fast Company’s Most Innovative Companies (#1 in advertising), Bain Insurgent Brands, and Ad Age’s America’s Hottest Brands.
------
Thank you to the sponsors that fuel our podcast and our team:
LMNT Electrolytes
https://drinklmnt.com/tetra
Use code 'TETRA'
------
Athletic Nicotine
https://www.athleticnicotine.com/tetra
Use code 'TETRA'
------
Squarespace
https://squarespace.com/tetra
Use code 'TETRA'
------
Sign up to receive Tetragrammaton Transmissions
https://www.tetragrammaton.com/join-newsletter
Tetragrammaton with Rick Rubin
In-depth interviews that may blow your mind.
With Rick Rubin
