Episode 2 - Looking at GA4 Data Discrepancies

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TESTWORLD: An AI's Take on AB Testing and CRO

Webtrends Optimize

5 episodes

6 months ago

In this episode, we explore some of the basics of CRO and how choosing the right research method is important to for a successful experimentation programme. We examine a recent blog from our Global Sales Manager, Chris Hood, that outlines the different options when researching, how each of these can be useful, and how even some research is better than none. This podcast episode is 100% AI generated based on this original Webtrends Optimize blog post

Marketing

Business

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Marketing

Business

Episode 2 - Looking at GA4 Data Discrepancies

TESTWORLD: An AI's Take on AB Testing and CRO

10 minutes

1 year ago

Episode 2 - Looking at GA4 Data Discrepancies

GA4 is still a hot topic in the Digital Marketing world, despite it being 4 years since it first launched. At Webtrends Optimize we continue to support our clients as they try to understand why the numbers do not always match their expectations, but there is still a lot to unpick. In this episode we explore some of the reasons why your GA4 data might not match what you see in Webtrends Optimize (or in other platforms you use), and how you can dig into the data to identify or resolve the discr...