In this episode, we explore the history of Internet advertising as it relates to Terms & Conditions agreements. Is advertising a necessary evil, or the Internet’s original sin?
Follow the show on Twitter for updates: @TermsCondPod
Interested in learning more about Ethan Zuckerman’s research group at the MIT Media Lab? Learn more here: https://www.media.mit.edu/people/ethanz/projects/
To see Phyllis Weber’s advertising director skills in action, visit https://www.roanoke.com/
References and Further Reading
“The Internet’s Original Sin” -Ethan Zuckerman, writing in The Atlantic, August 2014 https://www.theatlantic.com/technology/archive/2014/08/advertising-is-the-internets-original-sin/376041/
“Internet Advertising Sees Breakthrough Year in 1997” IAB https://www.iab.com/news/internet-advertising-sees-breakthrough-year-1997/
“Windows XP SP2 Turns 'On' Pop-up Blocking” http://www.internetnews.com/dev-news/article.php/3327991
Internet advertising revenue reports: https://www.iab.com/insights/iab-internet-advertising-revenue-report-conducted-by-pricewaterhousecoopers-pwc-2/#year2000
FB 2019 2Q results: https://s21.q4cdn.com/399680738/files/doc_financials/2019/Q2/Q2-2019-Earnings-Presentation-07.24.2019.pdf
E. Zuckerman on MIT Media Lab Website: https://www.media.mit.edu/people/ethanz/overview/
“Weber named Roanoke Times ad director” https://www.roanoke.com/business/weber-named-roanoke-times-ad-director/article_c0f77fed-5acf-5224-87d2-6abf8315931b.html
Tracking Pixels: https://en.ryte.com/wiki/Tracking_Pixel
Cookies: https://en.ryte.com/wiki/Cookie
Google’s ad revenue: 2001-2018: https://www.statista.com/statistics/266249/advertising-revenue-of-google/
“You’re only worth $1.21 to Facebook” CNN Money https://money.cnn.com/2012/05/16/technology/facebook-arpu/index.htm
BH Media Group Terms & Conditions: https://www.roanoke.com/site/terms.html
BH Media Group Privacy Policy: https://www.roanoke.com/site/terms.html/#privacy
Music from https://filmmusic.io
"Hard Boiled" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"George Street Shuffle" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Martini Sunset" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Cool Vibes" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Sneaky Snitch" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Kool Kats" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
Other music:
“Let That Sink In,” composed by Lee Rosevere. https://leerosevere.bandcamp.com/
Used under a Creative Commons Attribution 4.0 International License https://creativecommons.org/licenses/by/4.0/
“Southside,” composed by Lee Rosevere. https://leerosevere.bandcamp.com/
Used under a Creative Commons Attribution 4.0 International License https://creativecommons.org/licenses/by/4.0/
“Royale,” performed by Josh Lippi & the Overtimers https://joshlippi.bandcamp.com/