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Tentacles - the podcast from Crown & Reach
Tom Kerwin
22 episodes
1 day ago

Hi, we’re Tom and Corissa from Crown & Reach, and this is Tentacles.


With over 100 episodes behind us, this might just be the best bad podcast out there. Unfiltered, unedited, and deeply curious.


We talk strategy, sense-making, and the blurry edges between work and the rest of life — because sometimes, the only way through the fog is to feel your way forward, limbs outstretched.


While we're migrating podcasts across, you can find all the goodness from our first 100 or so episodes here: https://shows.acast.com/triggerstrategy


Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship
Technology,
Business,
Management
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All content for Tentacles - the podcast from Crown & Reach is the property of Tom Kerwin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hi, we’re Tom and Corissa from Crown & Reach, and this is Tentacles.


With over 100 episodes behind us, this might just be the best bad podcast out there. Unfiltered, unedited, and deeply curious.


We talk strategy, sense-making, and the blurry edges between work and the rest of life — because sometimes, the only way through the fog is to feel your way forward, limbs outstretched.


While we're migrating podcasts across, you can find all the goodness from our first 100 or so episodes here: https://shows.acast.com/triggerstrategy


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Entrepreneurship
Technology,
Business,
Management
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125: Peak uncertainty and the pickle jar
Tentacles - the podcast from Crown & Reach
22 minutes 58 seconds
2 weeks ago
125: Peak uncertainty and the pickle jar

Q. When do teams want certainty the most?

A. Exactly when it's least available!


Not a joke. Just true. This time we look at the patterns of peak uncertainty: those make-or-break moments when an organisation desperately wants a clear plan but is operating in conditions where rigid plans are most likely to fail.


We bang on about our Go to Market Sprint offering and the uncertainty-native methods behind it, especially Pitch Provocations. The fun of being deliberately wrong to discover what might actually be right.


Including-but-not-limited-to:


  • The peak uncertainty paradox: why the moment you most want a clear plan is when plans work least
  • Three patterns of peak uncertainty (and why all consultants wish they'd been called earlier)
  • Pitch Provocations: testing with words on a page to surface hidden market constraints
  • Why "I know it when I see it" is both valid intuition and a political safety net
  • The art of being deliberately wrong in the right way
  • How to make the mess explicit (and why that's actually helpful)
  • The vision chasm revisited ... and why emerging direction beats fixed vision
  • Why teams get stuck waiting for clarity while leadership waits for signals
  • The cucumber gets pickled more than the brine gets cucumbered ... plus reading labels from outside the jar
  • Meeting teams where they already are instead of trying to change how they work


"We're not gonna persuade people to work in a different way. We're gonna meet you where you are... and do the bit that you don't wanna do."


References:


  • Pitch Provocations method (episodes 007-009 for introduction): https://shows.acast.com/triggerstrategy
  • Episode 061: Tumbling into the Vision Chasm: https://shows.acast.com/triggerstrategy/episodes/061-tumbling-into-the-vision-chasm
  • The "Four U" model: Unpack, Undergo & Unfold Uncertainty
  • Multiverse Mapping: https://multiversemapping.com
  • Crown & Reach's Go to Market Sprint – email hello@crownandreach.com



Find out more about us and our work at crownandreach.com


Hosted on Acast. See acast.com/privacy for more information.

Tentacles - the podcast from Crown & Reach

Hi, we’re Tom and Corissa from Crown & Reach, and this is Tentacles.


With over 100 episodes behind us, this might just be the best bad podcast out there. Unfiltered, unedited, and deeply curious.


We talk strategy, sense-making, and the blurry edges between work and the rest of life — because sometimes, the only way through the fog is to feel your way forward, limbs outstretched.


While we're migrating podcasts across, you can find all the goodness from our first 100 or so episodes here: https://shows.acast.com/triggerstrategy


Hosted on Acast. See acast.com/privacy for more information.