In this episode, we speak to Nathalie Olah about her book Bad Taste: Or The Politics of Ugliness. We discuss notions of taste and the intersection with social class and cultural capital. We think about the ways in which a fear of judgement is intrinsic to working-class survival and the construction of working-class femininities within this. We chat about the ways in which ideas of social mobility force working-class people to assimilate to middle-class ideas of taste, and the loss and displacement caused by this. We highlight the importance of working-class writers amplifying the people, places, objects and events that are significant to them, from Pamela Anderson's hyper-feminized look in the film Barb Wire (1996) to Dolly Parton's embrace of 'trashy' aesthetics. We discuss the role of austerity and scarcity within contemporary notions of 'style' and 'class' and how this links to the wealth and power of dominant taste-makers. We explore the role of culture and beauty in upholding power hierarchies and the way this shapes our lives.

Nathalie Olah is a writer currently living and working in London. Her political awakening happened when she was living in the Netherlands in 2014, completing an MA (global political economy, University of Sussex / Utrecht University) and working for research organisations and grassroots protest groups challenging the biases of the international courts and witnessing the distant, passive cruelty of EU bureaucrats subjecting millions of people to misery during the Greek debt crisis. She came back to the UK in 2016 when electoral politics was just starting to get interesting; joined a few organisations, wrote a few things. This all led to the publication of her first book, Steal As Much As You Can in 2019.

Her background has always been aesthetics, philosophy and literature. She first studied English Language and Literature, but her professor, Christopher Butler, was a philosopher and art historian. Her main interest is media spectacle and propaganda, and the quaint exceptionalisms of the western psyche and that of the upper/middle class in particular. She is always trying to challenge the assumption — in a visually over-saturated world — that seeing is knowing, and ultimately prevent the slide into what academic Eva Illouz has termed ‘scopic capitalism’.

Her new book, Bad Taste: or the politics of ugliness is about the industries of taste (which prospered after 2008), how they aestheticise and valorise scarcity, which is an invention of capitalism, and create a false hierarchy of virtue centred on consumerism.

Her essays, fiction and reviews have been published widely in Five Dials, Dazed, AnOther, i-D, the Guardian, the Sunday Times, the Independent and the Times Literary Supplement.

References

Bad Taste by Nathalie Olah

Look Again: Class by Nathalie Olah

Steal as Much as You Can by Nathalie Olah