Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
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Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
Scaling a Franchise with Focus: The MADabolic Playbook with Brandon Cullen
Tenacity with Sonia C.
38 minutes
2 months ago
Scaling a Franchise with Focus: The MADabolic Playbook with Brandon Cullen
After a career-ending concussion pushed him off the ice, former pro hockey player Brandon Cullen reinvented himself as the co-founder of MADaboli, the strength-driven interval training franchise built for high performers. What started as one studio has grown to 45+ locations nationwide, with a vision rooted in strength, structure, and accountability.
In this episode of Tenacity with Sonia C, Brandon shares how the athlete mindset translates into entrepreneurship, the hard lessons of scaling a franchise, and why focusing on a clear niche beats chasing the masses. We dig into partnership dynamics, daily founder struggles, and the principle of “the disciplined pursuit of less” that keeps him focused through every growth stage.
Whether you’re a founder hitting a wall or an entrepreneur trying to scale with intention, this conversation will challenge you to double down on clarity, consistency, and courage.
This episode is brought to you by Konverge: https://www.konverge.com/
Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands
Tenacity with Sonia C.
Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
