Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
All content for Tenacity with Sonia C. is the property of Sonia Couto and is served directly from their servers
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Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
If You Don’t Have Revenue, It’s a Hobby”: Startup Truths with Anthony Franco
Tenacity with Sonia C.
37 minutes
3 months ago
If You Don’t Have Revenue, It’s a Hobby”: Startup Truths with Anthony Franco
In this unfiltered episode, Sonia sits down with Anthony Franco, a serial founder with six successful exits, to dismantle the myths around startup success. From the dreamer trap to overbuilding features no one asked for, Anthony shares hard-won lessons that every founder needs to hear.
They unpack:
-Why execution beats ideas (even in the age of AI)
-What founders get wrong about funding and MVPs
-The myth of “just hire a salesperson” for growth
-How burnout is often a signal you’re not winning, and what to do about it
Whether stuck in the idea phase, building in silence, or chasing VC validation, this episode is a gut-check every early-stage founder needs. Because, as Anthony puts it, “Entrepreneurs sell. Everything else is a hobby.”
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Tenacity with Sonia C.
Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
