Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
All content for Tenacity with Sonia C. is the property of Sonia Couto and is served directly from their servers
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Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
Each Level Has Its Own Devil: The Truth About Scaling Up with Devan Gonzalez
Tenacity with Sonia C.
32 minutes
2 months ago
Each Level Has Its Own Devil: The Truth About Scaling Up with Devan Gonzalez
What does it really take to grow from solopreneur to CEO of a franchise?
In this episode of Tenacity with Sonia C, fitness entrepreneur Devan Gonzalez breaks down the gritty, behind-the-scenes reality of scaling a business, without losing your sanity or your standards.
Devan went from personal trainer to 6-figure business owner by 20, and now leads Strive 11 Fitness, a disruptive no-class-time fitness franchise. Sonia and Devan dive into the real challenges of building operational systems, hiring the right leadership team, and designing a business that can scale without the founder in every room.
🔑 In this episode, you’ll learn:
How Devan validated a bold new fitness model
Why most founders sabotage their own scale
What it really means to lead vs. micromanage
Devan’s $8K CRM mistake, and the lesson behind it
Whether you're leading a team, planning a franchise, or stuck in solopreneur mode, this episode delivers hard-won insights on leadership, process, and founder growth.
Hit play and learn why every level of growth comes with new devils, and how to outsmart them.
This episode is brought to you by: www.Konverge.com
Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands
Tenacity with Sonia C.
Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
