In this episode Ben and I discuss how all companies need to think like media or marketing companies. Why? Tune into to hear this great insight.
And what has Ben’s extensive research identified as the #1 problem in most companies with culture/ performance. It’s not what you think. It’s not bean bag chairs, ping pong tables or free snacks.
Hear how craft, cause and community are three tenants you can build a modern workplace culture around.
Ben’s over arching message is "stop guessing and start measuring!"
In his culture architect, strategic advisor and writing career, Ben Ortlip worked with some of the world’s top brands, including Coca-Cola, Ritz-Carlton, Mercedes-Benz, AT&T, UPS, and Chick-fil-A.
In 1990 he started a production company, Kaleo Ranch, that is still in operation. His work has been recognized by the NY Art Director’s Club, the Clio Awards, the ADDYs, and others.
As a ghost-writer, Ben has worked on more than a dozen books and workbooks with well-known thought leaders like John Maxwell, Tony Robbins, Andy Stanley, Patrick Lencioni, Ken Blanchard, Henry Cloud, and the Drucker Institute.
In 2012, Ben’s passion for organizational strategy and leadership development led him to pioneer a process called Cultural Architecting, an integrated methodology for designing and curating cultures that reinforces the company’s unique business strategy.
The Cultural Architecting program is already shaping culture in healthcare, dining, manufacturing, technology, and global petroleum companies. Ben published Culture is the New Leadership in 2024. Ben and his wife, Lisa, have been married 28 years and are raising eight children.
TO CONTACT BEN ORTLIP:
Website: www.thecultureMRI.com
Email: ben@thecultureMRI.com
Mobile (text is best): 770-403-9224
RELATED LINKS/INFO:
Book: Benjamin Ortlip, Culture is the New Leadership. https://a.co/d/iAyAuur
Book: Kouzes/Posner, The Leadership Challenge: How to Make Extraordinary Things Happen in
Organizations. https://a.co/d/43ksBnR
Peter Drucker books: https://www.amazon.com/stores/author/B000AP61TE
Abraham Maslow: https://positivepsychology.com/abraham-maslow/