In this episode of Tell Me More, Ruslan Hajduk speaks with Sofia Iturbe, co-founder of Libeen, a PropTech startup based in Madrid, redefining home ownership through a Rent-to-Buy model. Sofia opens up about her multicultural background, transition from hospitality to real estate, and the drive to launch a company from scratch in one of Europe's most challenging housing markets. She explains how Libeen helps young people in Spain become homeowners, using technology to simplify the process and boost accessibility.
The conversation also explores the company’s recent €25 million financing round, the excitement of building in Madrid, and the mindset shifts required for startup success. Sofia reflects on the importance of mentorship, intuition, and learning fast while scaling. Whether you're interested in PropTech, entrepreneurship, or housing innovation, this episode offers powerful insights from someone building the future of real estate.