Televisionation Friday Fireside: Jeff Greenfield, CEO of Provalytics

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Televisionation

Tracy Swedlow

588 episodes

9 months ago

Welcome to our Televisionation podcast show, which showcases executives, innovators, creatives, and invited analysts, in dialog with ITVT founder and editor-in-chief, Tracy Swedlow. These podcasts also offer audio of sessions from our TV of Tomorrow Show (TVOT) conferences (produced twice a year in San Francisco and New York); video interviews, as well as other types of updates and content.

Our readership is mostly made up of thousands of listeners in over 150 countries.

Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).

Contact tracyswedlow@gmail.com to find out more or to pitch yourself to be interviewed!

All content for Televisionation is the property of Tracy Swedlow and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Televisionation Friday Fireside: Jeff Greenfield, CEO of Provalytics

Televisionation

20 minutes

2 years ago

Televisionation Friday Fireside: Jeff Greenfield, CEO of Provalytics

August 26, 2022

Today’s guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print, providing deduplicated, privacy-compliant reporting which includes synergies, carryover, ad stock and consumer sentiment, and separates incrementality from the baseline. With an extensive advanced advertising background at WideOrbit, C3 Metrics and 1st Approach, Jeff is truly prepared to help his expanding list of customers to fix what’s broken!