Televisionation: Co-Producer, Gisla, and Director, Walsh, on the ABBA Voyage Concert and its “ABBAtars”

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Televisionation

Tracy Swedlow

588 episodes

9 months ago

Welcome to our Televisionation podcast show, which showcases executives, innovators, creatives, and invited analysts, in dialog with ITVT founder and editor-in-chief, Tracy Swedlow. These podcasts also offer audio of sessions from our TV of Tomorrow Show (TVOT) conferences (produced twice a year in San Francisco and New York); video interviews, as well as other types of updates and content.

Our readership is mostly made up of thousands of listeners in over 150 countries.

Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).

Contact tracyswedlow@gmail.com to find out more or to pitch yourself to be interviewed!

All content for Televisionation is the property of Tracy Swedlow and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Televisionation: Co-Producer, Gisla, and Director, Walsh, on the ABBA Voyage Concert and its “ABBAtars”

Televisionation

32 minutes

2 years ago

Televisionation: Co-Producer, Gisla, and Director, Walsh, on the ABBA Voyage Concert and its “ABBAtars”

LOTS OF VISUALS!

This episode features Svana Gisla, Co-Producer, and Baillie Walsh, Director of ABBA Voyage, a hybrid virtual/IRL concert series centered on “ABBAtars,” digital avatars of the Swedish super-group, ABBA, which portray its members as they appeared in 1977, the group’s heyday. The concerts take place in the ABBA Arena, a purpose-built facility at the Queen Elizabeth Olympic Park in London’s East End.

Gisla and Walsh provide us with an in-depth overview of the ABBA Voyage project, which employed a range of motion-capture and graphics technologies, was “filmed” with 160 cameras, took five years to realize, involved collaboration with ILM and many other partners, and cost $175 million. They also tell us why they think this shared, immersive experience has proven so popular with audiences; describe how those audiences “fall in love” with the ABBAtars, share their thoughts on the project’s implications for the future of storytelling, and more.