Today, Enzo and Anna are discussing the press and the pressed. For episode 105, their main focus is on the use of controversy and shock value for PR stunts. They analyze recent headlines from Cracker Barrel's "revolutionary" fake rebrand to the unsettling American Eagle advertisement. Enzo and Anna debate whether public figures must be problematic in order to turn heads and rise to fame. From Love Island's Huda to Sabrina Carpenter on all fours, the most scandalous of acts tend to be the ones people talk about. How does this affect careers in the long term, though? All questions answered in this 50-minute discussion!