In this episode of Tektalk, brought to you by Aurora Expeditions, Hayley West interviews James Cole, the founder of Panache Cruises. James shares his journey from a corporate background in travel to establishing his own luxury cruise company during the pandemic. He discusses the challenges faced in starting a business (particularly amidst global disruption), the importance of building a strong team and company culture, and the unique customer experience that sets Panache Cruises apart.

James also highlights the company's commitment to innovation through technology and their fundraising efforts for Ruben's Retreat, a charity supporting families in need.