Join us as we dive deep with David Horvath, the creative genius behind Ugly Dolls and Bossy Bear, exploring the intricacies of character branding, industry trade secrets, and the challenges and triumphs of navigating the world of intellectual property.

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Timestamps:

1:22 Intro 1:57 Working with Robert Rodriguez 3:50 Working with Cartoon Network and Warner Bros. 6:12 Failed Projects + worst performing animated film of all time 8:55 How to compete with Pokemon and other big IP 10:50 Lifestyle Vs Event Based Toys 13:22 What to do in the informative years of building IP + brand 15:51 The Power of Discovery 16:56 How to say no to large sums of money 18:09 Customers need to be in love with your brand 19:20 The right time to enter retail stores 21:44 Brands portraying personal identity 22:43 Discover your brand online 24:52 Discovering Giant Robot 20 Years Later 25:52 Secret Formula to Growing a Character Brand 27:00 Licensing and IP trade secrets 29:22 Growing pains in Web3 33:52 Cyclical Nature of IP 35:55 Dealing with Holders Expectations 40:02 Onboarding the masses 41:23 Differences between eastern and western IP 43:57 Building a brand is a decade long journey 46:35 Can brands rebuild their reputation 48:42 Understanding your core audience + decline of paul frank 50:30 Early days of Snoopy 52:58 Ninja Turtles Vs Super Mario Bros. 55:03 Dealing with Disapproval 58:02 How to stay unattached to the outcomes of projects 59:36 How to pitch a show to a studio 1:01:02 Day in the life of a TV producer 1:03:51 David's biggest skill 1:05:13 Upcoming toy design trends 1:08:00 Don’t be the next hello kitty, be the first YOU 1:11:08 Closing thoughts