Jonathan Rubinstein is the founder and CEO of Joe Coffee an award-winning collection of destination coffee shops in New York City. Jonathan is a real life renaissance man. One of Jonathan's lives was as a successful camp director and before starting Joe, he worked as a talent agent. Jonathan's inspiration for Joe’s came when he Jonathan noticed that many of the city’s cafes focused more on their decor and atmosphere than on the coffee they served. In 2002, he left the entertainment field to open a coffee shop that would be obsessively committed to producing coffee as a culinary art. Jonathan's Radio Television Public appearances and press literally span two pages of a google doc at a font size of 8. But to name a few: The Chew, Martha Stewart Living, Emerils Table, Named one of the “10 Best U.S. Coffee Bars” By Food & Wine, and The New York Times: Named them as one of “10 Outstanding Coffee Bars” in New York City. On a personal note, I have to say that Joe’s coffee is by far and away the most delicious coffee in New York City and arguably in the country. By summer of 2021 there will be 23 Joe Coffee locations around the city. Jonathan lives with his 12 year old daughter in Brooklyn. They have a dog named Belle.
