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Deeply researched long form conversations with the most interesting people in the world.
Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.
Ted Hesser Podcast
1 hour 18 minutes 26 seconds
1 year ago
Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.
Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business.
00:00 Intro
04:08 Peak Design's History & Office Space
07:07 From Humble Beginnings to Industry Leader
14:27 Navigating Business Without Investors
26:29 Climate Neutral: A Deep Dive into Carbon Offsetting
39:59 Controversies of Carbon Markets
44:02 Addressing Greenwashing
47:36 PFAS
52:22 Future of Peak Design
01:10:20 Creative Employee Compensation Plans
01:15:54 The Power of Branding
Ted Hesser Podcast
Deeply researched long form conversations with the most interesting people in the world.
