Today we have an exciting conversation lined up with Dr. Joie Hahn from Clayton State University. Joie brings a wealth of knowledge from her extensive background in academia and the business world, making her a unique voice in the realm of digital marketing. In this episode, we'll delve into actionable advice for undergraduates and new graduates aiming to succeed in digital marketing. From leveraging industry certifications and internships to building a powerful personal brand on LinkedIn, Joie shares her insights on setting yourself up for success both in college and beyond. Stay tuned as we explore the foundational skills, hands-on experiences, and strategic networking tips that can catapult your digital marketing career to new heights. Let's get started! Time Stamps: 00:00 Diverse academic, business, finance, sales, and management background. 04:29 Understanding digital marketing's broad scope is crucial. 08:43 Maintain an updated, professional LinkedIn profile image. 12:08 Etiquette luncheon and career resources for students. 16:42 AB testing is foundational and future-focused. 18:46 Simulations are most popular; learning happens safely. 22:07 Selling yourself is an essential skill set. 24:42 Clayton State offers top-rated digital marketing programs. #digitalmarketing #jobseekers #jobsearch