Can AI give every creator their own virtual team? Maybe, thanks to a new platform from RHEI called Made, which offers Milo, an AI agent who becomes your creator director, Zara, an AI agent who is your community manager, and Amie, a third AI agent who takes on the role of relationship manager.
And, apparently, more agents are coming soon.
The creator economy is bigger than ever, but so is burnout. Tens of millions of creators are trying to do everything themselves: strategy, scripting, editing, community, distribution, data, thumbnails, research … the list never ends.
What if creators didn’t have to do all of that?
In this episode of TechFirst, I talk with Shahrzad Rafati, founder & CEO of RHEI, about Made, an agentic AI "dream team" designed to elevate human creativity, not replace it.
We dig into:
• Why so many creators burn out
• How agentic AI workflows differ from ChatGPT-style prompting
• What it means to be a “creator CEO”
• How AI can manage community, analyze trends, and shape content strategies
• The coming shift toward human taste, vision, and originality in a world of infinite AI content
00:00 – Intro: Can AI give every creator a virtual team?
01:03 – Why the creator economy is burning out
02:25 – The “creator CEO” problem: too many hats, not enough time
04:36 – Introducing MAID and its AI agents
05:34 – Milo: AI creative director (ideas, research, thumbnails, metadata)
06:18 – Zara: AI community manager and fan engagement
07:53 – Why this is different from just using ChatGPT
09:46 – Alignment, personalization, and agentic workflows
12:21 – Multi-platform support: YouTube, TikTok, Instagram and more
13:34 – How onboarding works and how the system learns your style
16:33 – What this means for creators — and for the future of work
18:52 – Does *she* use her own virtual AI team? (Yes.)
20:15 – MAID for teams and enterprise clients
21:17 – Closing thoughts: AI, creativity, and the human signal