In this episode of Tech Trends Today, we dive deep into Europe’s competitive standing in the emerging generative AI (gen AI) economy. While much of the global discourse has revolved around large language models (LLMs), we explore why European policymakers and business leaders must adopt a three-lens approach that looks beyond LLMs—focusing on gen AI adoption, creation, and energy.

We discuss how embracing a holistic strategy could boost European labor productivity by up to 3% annually through 2030. Despite significant progress in AI awareness, major bottlenecks still hamper Europe’s potential. From increasing investments in AI applications for critical sectors like healthcare and defense to leveraging cutting-edge semiconductor technologies, Europe has vast opportunities waiting to be unlocked.