Convenience chain Yesway is in growth mode, and being able to generate strong consumer loyalty has been key to its success. Now, as the company looks to its future, it’s revamping its loyalty program and using technology and automation to better understand and deliver personalized experiences. In this episode of Tech Transformation, we’re talking with Darrin Samaha, VP marketing at Yesway, about the ways they’re thinking more strategically about loyalty, how they plan to leverage new partnerships and data, and the new ways that they’re measuring success.   Listen to learn: •How Yesway IDs the priorities for both consumers and its business within the new program •How automation and personalization are driving loyalty vs. previous programs •What it was like getting IT teams on board and obtaining their buy-in •The potential of hyer-rural markets and the value of generating emotional loyalty •Where the program is headed as they scale up •Thoughts on the potential of generative AI in the retail space