Today's consumer behavior shifts are only growing more complex, making it a challenge for both manufacturers and retailers to meet shoppers whenever they are. We talk with Manish Sharma, VP of Omni and E-Commerce for Kellogg Company, about the consumer goods company’s evolution into omnicommerce and the changes they're making across their business. Listen to learn: •The most recent behavior changes they’re monitoring and responding to •How they define personalization •How the transformation from e-commerce to omni-commerce drives holistic success of their businesses •The industry’s willingness to cooperate for data sharing today and where is more work needed •Where they see the potential of data clean rooms •The role of generative AI in the consumer goods industry •What retailers should know about becoming stronger trading partners