Helen Keegan, organiser of Swedish Beers and Mobile Advertising Expert, Ilicco Elia, Head of Mobile at DigitasLBi and Rafe Blandford, Mobile Strategist at DigitasLBi discuss mobile trends and what they expect to see anew, at this year’s Mobile World Congress. Interviewed by Vicki Kolovou for Tech Talks Central.
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Helen Keegan, organiser of Swedish Beers and Mobile Advertising Expert, Ilicco Elia, Head of Mobile at DigitasLBi and Rafe Blandford, Mobile Strategist at DigitasLBi discuss mobile trends and what they expect to see anew, at this year’s Mobile World Congress. Interviewed by Vicki Kolovou for Tech Talks Central.
TTC #320 What do Auto Companies Need to do to Cash In?
Tech Talks Central
11 minutes 45 seconds
7 years ago
TTC #320 What do Auto Companies Need to do to Cash In?
We talk with Brendan O'Brien , Co-Founder & Chief Innovation officer Aria Systems during Mobile World Congress 2017. Brendan, an IoT and connected car monetization expert, explains how (IoT) has created an entirely new market in the automotive industry with connected car services that are driving new streams of revenue growth and transforming the industry. He explains how much of the connected-car opportunity is “recurring revenue” due to the way connected car services are consumed, measured and paid for. We talk about connected cars being the new big thing and Brendan explains how industrial applications for these connected vehicles could be just as profitable. Finally Brendan gives us the scoop on companies like Audi, Cadillac, Subaru, Ford and GM who are already getting on the bandwagon of leveraging innovative connected car services. Interviewed by Venetia Kyritsi for Tech Talks Central.
Tech Talks Central
Helen Keegan, organiser of Swedish Beers and Mobile Advertising Expert, Ilicco Elia, Head of Mobile at DigitasLBi and Rafe Blandford, Mobile Strategist at DigitasLBi discuss mobile trends and what they expect to see anew, at this year’s Mobile World Congress. Interviewed by Vicki Kolovou for Tech Talks Central.
