Ever built a product with passion and dedication, only to see it fall flat in the market? Or wondered why some products become wildly successful while others fade into obscurity? The answer often lies in understanding the "jobs" customers are "hiring" those products to do. Our Sponsor Vanta Make compliance simple—get $1,000 off now at vanta.com/startupradio In this episode of Startuprad.io, we're joined by Tony Ulwick, the creator of the Jobs to Be Done (JTBD) theory and a renowned innovation expert. Tony takes us on a deep dive into the JTBD framework, revealing how this customer-centric approach can revolutionize your product development process. Discover how to: Identify the "jobs" customers are hiring your product to do.   Uncover unmet customer needs and desired outcomes.   Implement JTBD in your product development process.   Achieve product-market fit and build products that truly resonate with your target audience.   Tony shares invaluable insights on: Why most product development efforts fail.   The importance of understanding customer motivations.   How to segment markets based on unmet needs.   The role of AI in the future of JTBD.   This episode is packed with actionable advice and real-world examples, making it a must-listen for: Aspiring entrepreneurs looking to validate their product ideas. Seasoned product managers seeking to improve their innovation process. Investors looking to identify promising startups with strong product-market fit. Anyone interested in the intersection of customer behavior, innovation, and product development. Tune in now and gain a competitive edge in the market by mastering the Jobs to Be Done framework! Show Notes: Guest: Tony Ulwick, Founder and CEO of Strategyn Topics: Jobs to Be Done (JTBD), Outcome-Driven Innovation (ODI), Customer Needs, Product Development, Innovation, Market Research Links: Strategyn: https://www.strategyn.com/ Jobs to Be Done website: https://jobstobedone.org/ Tony Ulwick's books on Amazon: https://www.amazon.com/Tony-Ulwick/e/B001H6MZJC Free eBook/Audiobook: https://jobstobedonebook.com/ Blog post: http://startuprad.io/post/jobs-to-be-done-a-framework-for-building-better-products Timestamps: 0:00 Introduction to Jobs to Be Done and Tony Ulwick 2:15 Tony Ulwick's background and expertise in innovation 5:45 The core principles of JTBD 12:30 How to identify customer "jobs" 20:00 Case studies of JTBD in action (Airbnb, Ford, etc.) 30:00 Benefits and challenges of JTBD 38:00 Q&A with Tony Ulwick