In this episode of Tech Sales Insights, Randy Seidl is joined by John Hinshaw, owner of Blackbird Vineyards, and previously an executive at HSBC, HPE, Boeing, and Verizon. The discussion focuses on sales lessons, the importance of relationships and trust in business, and the strategic value of partnerships. John shares anecdotes from his career, insights on sales strategies, and the role of philanthropy in building strong relationships. The episode also highlights John's transition from corporate roles to acquiring and managing a vineyard. KEY TAKEAWAYS Building trust and relationships is essential in sales and partnerships. Effective communication and understanding of the customer's business needs are crucial. Collaborating with partners on product development and exploring joint market opportunities can enhance business growth. Philanthropy and doing good together can strengthen business relationships and create positive impacts. Combining technology expertise with business acumen and strong communication skills is key for successful technology leadership. Smaller vendors should consider trials and leveraging venture funds to gain trust and break into larger enterprises. QUOTES "It's totally about trust and relationships." "Technology doesn't matter unless it's got a business outcome." "In every corporation, your ability to balance revenue and costs is super important." "Understanding your customer's business and what drives them makes a huge difference." "Doing good together is an amazing opportunity." Find out more about John Hinshaw through the link/s below: https://www.linkedin.com/in/john-hinshaw-96433b121/ This episode is sponsored by SmartSource, the Event Success sponsor of the Sales Community. With over 35 years of experience, SmartSource provides comprehensive IT, AV, and interactive technology solutions to a wide range of industries, from legal and finance to entertainment and events. Their national presence, extensive inventory, and deep expertise in logistics and technical support ensure that businesses can successfully communicate and operate, no matter the challenge.