In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so hard when you’re working with limited budgets and lean teams—especially when enterprise tools are out of reach. Justin shares why not every marketing activity needs to show a direct return. He explains the concept of “table stakes marketing”—the fou...
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In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so hard when you’re working with limited budgets and lean teams—especially when enterprise tools are out of reach. Justin shares why not every marketing activity needs to show a direct return. He explains the concept of “table stakes marketing”—the fou...
In this episode of Tech Qualified, host Justin Brown talks with Joe Michalowski, Head of Client Services at New North, about the importance of documenting marketing strategies. They discuss the value of creating detailed plans for various marketing channels. Justin and Joe explain that a written plan keeps everyone aligned, from internal teams to client stakeholders. It provides clarity on goals, target audiences, and metrics for tracking success. They also delve into the risks of neglecting ...
Tech Qualified
In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so hard when you’re working with limited budgets and lean teams—especially when enterprise tools are out of reach. Justin shares why not every marketing activity needs to show a direct return. He explains the concept of “table stakes marketing”—the fou...
