In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so hard when you’re working with limited budgets and lean teams—especially when enterprise tools are out of reach. Justin shares why not every marketing activity needs to show a direct return. He explains the concept of “table stakes marketing”—the fou...
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In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so hard when you’re working with limited budgets and lean teams—especially when enterprise tools are out of reach. Justin shares why not every marketing activity needs to show a direct return. He explains the concept of “table stakes marketing”—the fou...
The impact of executives within an organization contributing on social media
Tech Qualified
40 minutes
1 year ago
The impact of executives within an organization contributing on social media
In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the world of social media's role in business growth with Kirsti Lang from Buffer. The conversation starts with the importance of having a strong digital presence, even for small teams, and quickly transitions to the power of authenticity in social media marketing. Kirsti emphasizes that people trust individuals over brands, making the personal stories and posts from company leaders crucial for engagemen...
Tech Qualified
In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so hard when you’re working with limited budgets and lean teams—especially when enterprise tools are out of reach. Justin shares why not every marketing activity needs to show a direct return. He explains the concept of “table stakes marketing”—the fou...
